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移动端数字化运营套件重磅发布

移动分析、消息推送、智能投放等数字化运营套件，深度分析 App用户行为，精准触达，打造更懂用户的 App。

mPaaS 是源于支付宝的移动开发平台，
是支付宝移动端技术的全面开放，为移动开发、测试、运营及运维提供云到端的一站式解决方案。
目前已服务 12306、上海地铁、广发银行、华夏银行等众多 B 端客户，
及亿级 C 端用户，为国内国际带来更优质的移动端体验。

立即开通立即开通产品详情

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mPaaS 核心组件概览

移动分析 MAS

消息推送 MPS

智能投放 MCDP

通过分析客户端埋点日志，对用户行为、App 性能等各种指标进行实时监控，并支持自定义埋点、Native 与 H5混合埋点，统一分析等能力。

分析全面

支持用户行为分析、性能分析、自定义分析等多种能力，全面了解用户及 App 运行状况

用户画像

基于用户行为分析及领域模型分析，精准描绘用户画像

智能报警

支持业务监控报警、日志查询，快速定位、解决业务问题

了解详情

提供专业的移动端消息推送方案，快速集成移动终端推送功能，与用户保持互动，从而有效地提高用户留存率，提升用户体验。

快速稳定

秒级亿笔推送能力，消息下发速度快，在线到达率>98%

高可用性

并发支持每日上亿连接数，低消耗，高可用

漏斗分析

集成推送数据统计分析，智能分析消息送达率、打开率

了解详情

提供 App 内的个性化广告、活动投放，自定义投放人群，帮助 App 运营人员精准、及时触达用户，实现促活促留存促进业务增长的目的。

开箱即用

轻量部署，快速应用，App 内投放展位自动生成

精准营销

实时管理 App 内投放展位，预置算法，千人千面精准营销，充分提升营销 ROI

插件化管理

插件化集成，灵活且扩展性优越，可与更多组件形成完整营销链条

了解详情

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mPaaS 核心产品优势

数据自闭环，业务系统松耦合

MAS、MPS、MCDP 各组件数据联通，无需强依赖外部数据源；
无需与业务系统做深度集成，服务 API 化。

深入数据分析，挖掘数据价值

基于历史数据实现深度分析，提升营销转化；
智能预警业务问题，完成自动归因，最大化利用数据价值。

自带场景，开箱即用

能力高度抽象，深度封装业务场景；
轻量化引入，领先端上数字化运营能力。

产品能力模块化

各组件能力模块化，支持灵活组合与拆分；
支持组件独立输出，标准化接口实现快速接入。

重大升级：借助 mPaaS 组件打造数字化运营闭环能力

一站式数字化运营闭环能力

1.针对目标客群精准定向，无需二次开发即可自助下发投放资源；
2.运营活动全流程可视化配置，方案灵活组合，全漏斗自动监控追踪运营效果。

泛场景覆盖权益平台

1.支持阿里经济体多个高市占率高活产品一站式置入，手机银行生活化一步到位；
2.提供高品质运营权益资源如淘票票、饿了么等卡券，与移动端行为场景紧密结合，有效提升运营活动转化率。

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适用多种业务场景的移动开发平台

金融

民生出行

生活服务

金融
民生出行
生活服务

在金融业务的移动化背景下，金融行业业务重心转向消费客户，业务由线下转向线上，移动App成为金融机构面向消费用户的最重要线上窗口和渠道。

移动开发平台应能满足移动互联环境下的应用快速迭代需求，并能够承载互联网金融市场的高并发、大流量负载环境，由此要求移动开发平台必须具备敏捷的开发能力和稳定的平台性能。

在出行场景下，面向用户提供刷码过闸的方案，提供一站式、个性化服务的同时需要克服机型适配、网络通信优化、数据传输安全等技术挑战。

移动开发平台应具备应对高并发、大流量场景的能力，针对弱网、保活、启动速度等具备深度优化，同时兼容复杂的客户端情况。

生活服务类的应用通过提供优质的跨平台体验，确保应用稳定性及流畅度，更可通过小程序构建自有的业务场景生态，覆盖校园服务、办公 OA等领域。

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